'Olympics of Communications' this week gathering 'Who's Who' of industry and government

The International Telecommunication Union's ITU TELECOM WORLD 2006 exhibition and conference enjoyed a strong opening, with more than 650 exhibitors and predictions of 35,000-50,000 visitors by the time the December 4-8 event concludes in Hong Kong. TIA's USA Pavilion in Hall 2 of the new AsiaWorld-Expo featured nearly 30 exhibitors. Chairman Wu Bangguo of the Standing Committee of the National People's Congress of the People's Republic of China addressed the opening ceremonies, as did the 2006 Nobel Peace Prize winner Muhammad Yunus, managing director of Grameen Bank.

Chairman Wu, a member of the Communist Party Politburo, told the opening session crowd of several thousand people, "We will persist in the basic state policy of opening up and continue to enhance information and communications technology cooperation with all other countries on the basis of equality and mutual benefit."

He also said the Chinese government "will protect the legitimate rights and interests of all foreign investors and protect the intellectual property rights of all countries and the legitimate interests of their proprietors in accordance with law, and resolutely combat intellectual property rights violation and piracy."

Professor Yunus of Bangladesh stressed the vital role information technology can play in getting people out of poverty. He began the Grameen Bank project in 1976 to give micro-loans of approximately $100 to establish small businesses without requiring collateral and to favor poor borrowers. At the TELECOM show, he announced the bank will team with ITU and other partners to launch a virtual global "ICT Empowerment Network" as part off their collaboration through the Connect the World initiative.

Next on TIA's trade show schedule is NXTcomm 2007, June 18-21 at Chicago's McCormick Place. For exhibit space information, contact Tripp Taylor at (703) 907-7000 or email ttaylor@tiaonline.org.

TIA and the United States Telecom Association (USTelecom) have chosen Frank Strategic Marketing as its agency of record and primary vendor to market and brand NXTcomm, the new industry venue co-owned by TIA and USTelecom, which will come to Chicago, June 18-21, 2007, and bring together the leading communications and entertainment companies, suppliers and technology companies.

"There are few companies that can match Frank Strategic Marketing's reputation when it comes to branding and marketing, and we are extremely confident their expertise and show experience will make NXTcomm an industry success story next year in Chicago," NXTcomm Acting General Manager A.J. Janosko said. "Frank's work in generating a significant buzz and successive attendance records for the Consumer Electronics Show - from 100,000 attendees in 2001 to 152,000 attendees this year - speaks for itself. The fact that they have a great deal of familiarity with our industry and the trends that drive it, including convergence and the global business of communications and entertainment fueled by broadband deployment, is advantageous for the show's co-owners. Frank Strategic Marketing's approach is also completely business-centric and includes reviewing the marketing and communications strategy as an extension of business goals. We look forward to working on this major collaboration with them."

As an agency of record and primary marketing vendor, Frank Strategic Marketing will be responsible for consulting, strategy, planning, project management and account services; development of brand identity, including logo concepts, tagline and brand usage guidelines; qualitative research; website design; and the advertising campaign.

NXTcomm will unite the premier information and communications technology (ICT) industry supplier and technology companies with the world's leading communications and entertainment companies that are together driving broadband-based innovation around the world. For more information, go to www.nxtcommshow.com.

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