TIA is committed to global issues, particularly as they relate to international trade and foreign market opportunities. Through the International Committee, TIA addresses key market access and investment barriers our members face in conducting business abroad. The committee meets regularly to discuss issues important to TIA members, such as broadband deployment, import duties, cumbersome customs procedures, transparency issues and other market access barriers.
Greg Jones, General Manager of Service Provider Strategic Marketing for the DSP Systems division of Texas Instruments, has been chairman of the committee since 2005, and his term expires in 2008. Recently, Mike Nunes, TIA's new international director, spoke with Mr. Jones about his responsibilities and vision for TIA's international program.
TIA: What are your responsibilities as chairman of TIA's International Committee?
Jones: As the chairman of the International Committee, I work with TIA staff to develop strategies for helping our member companies conduct business in the international marketplace.
TIA: What are the biggest challenges you've faced so far?
Jones: As TIA's member companies become more global, it is important that we help them with education on international issues. It is important that member companies understand the dynamics of international trade and how policies implemented by the U.S. and foreign governments affect their bottom line. Communicating the importance of those policies to the majority of members, especially some of the smaller members, has been the most challenging part of the job for me.
TIA: What are your major priorities for the committee over the next year?
Jones: I would like to see TIA do more education and B2B [business-to-business] networking for our small to mid-sized businesses. It is often difficult for the smaller companies to know how to start selling internationally, and I feel we could be a valuable resource for members.
TIA: From your perspective, how has the international telecom market changed over the last several years, and what should TIA's role be as the global industry continues to evolve?
Jones: The market continues to grow and is very dynamic. One aspect has been the development of country-specific standards. It is important for TIA to remain engaged on standards and policy issues and to continue to educate U.S. and foreign trade negotiators on market barrier and other issues that are important to our members.
TIA: With respect to the evolving global market, are there major geographic regions that pose bigger challenges than others?
Jones: International business is always challenging. There are language barriers, monetary issues, trade issues, and possible standards issues. Some of the largest potential markets, such as China and India, have many of these issues.
TIA: What can the international committee and TIA do to help ensure that fair and competitive rules exist in all the major market where TIA member companies have a presence?
Jones: It is important that we continue our work with the U.S. and foreign government trade and policy representatives to educate them on the positive effects of a fair and competitive marketplace.
TIA: What can TIA do to better serve its member companies with respect to international issues?
Jones: I would like to see us not only continue our focus on the policy and trade issues, but also to help educate some of our smaller companies in various aspects of international trade. Through our trade show NXTcomm, we have a great opportunity to launch several B2B networking sessions to help them with their efforts.
TIA: As you know, I started as TIA's international director on January 4. Do you have any advice for me going forward?
Jones: Focus on continuing our excellent relationships with the U.S. and foreign governments, and seek opportunities to help our member companies leverage this relationship into new business.
For further information, contact Mike Nunes at (703) 907-7725 or email at mnunes@tiaonline.org.
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