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Advanced data applications will drive wireless services revenues… smart phones that facilitate advanced data applications will drive device revenues… investment in advanced wireless networks to enable advanced data applications will drive the equipment market… advanced wireless networks will fuel demand for services in support of wireless equipment.
In other words, advanced data will become the principal driver of each segment of the U.S. wireless market, according to TIA’s 2008 Telecommunications Market Review and Forecast,now in the final stages of production. The 400-page report will be available in February. For ordering information, e-mail marketreview@tiaonline.org or call +1.703.907.7074. TIA members receive major discounts on printed copies and the CD-ROM format, including the multi-user edition.
Data applications, which include text messaging, music, video games, television, global positioning systems, Internet access and other non-voice applications, comprised nearly 16 percent of U.S. wireless services revenue in 2007, up from 6 percent in 2005. Data-related revenue rose 78.9 percent in 2007 compared with only 3.7 percent growth in voice-related revenue. By 2011, TIA projects that data applications will generate nearly 35 percent of U.S. wireless services revenue, more than twice its 2007 share.
Order your copy of TIA’s annual market report today, and apply the information to your company’s research and development, marketing and strategic planning for new growth ─ especially in the U.S. wireless arena.
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