Did you know that Fortune Small Business (FSB) readers are the primary purchase decision-makers for their companies? They select the brand, and last year the 1 million men and women who received FSB spent $6.4 billion on technology and telecom products and services. If your company is involved in the infrastructure, network and applications that support the Smartphone and you are interested in gaining more exposure for your company and your products, consider participating in the text-and-advertising piece in Fortune’s October 27th issue on Phones: The Next Generation.

In the special issue with Fortune and FSB, TIA will report on the future of communications and the technologies being created that will establish a new standard for software development. In addition to the print edition, an Acrobat file of the advertising section will be available on the CNNMoney Web site at www.fortune.com/adsections. Participation in the advertising feature offers significant benefits:

• Showcase your company and its products
• Your company’s name is highlighted within the main story
• Receive a page of editorial content for every page of advertising purchased
• CNNMoney.com can create a companion digital project to support your marketing efforts

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On June 12-15, TIA attended the Hearing Loss Association of America (HLAA) Convention 2008 in Reno, Nevada,with TIA member companies Panasonic, Uniden, and VTech.

During the convention, TIA unveiled the TIA-1083 logo which identifies TIA-1083 standard-compliant telephones and will be displayed on cordless phone packaging beginning in the fall 2008.  TIA-1083, developed by TIA with help from both Gallaudet University and HLAA, is the new standard which will improve hearing aid compatibility with Digital Cordless Phones. The standard will give manufacturers of cordless telephones the ability to test their products for compatibility with most hearing aids that have a T-Coil magnetic coupling mode.

In addition to having a presence in the exhibit hall, TIA and the attending member companies gave a presentation   to conference attendees about TIA-1083 compliant phones on June 13. The presentation included an overview of TIA and the association’s actions to implement the standard, the history of TIA-1083, and a demonstration of the reduced interference resulting from the standard.  TIA member companies Panasonic, Uniden, and VTech also demonstrated compliant telephones at the TIA and Panasonic booths.

TIA also discussed future plans for TIA-1083 during the presentation. On May 30, a proposed addendum was sent to ballot which would include testing methods for phones with digital interfaces allowing the standard to be applied to telephones utilizing newer technologies such as Wi-Fi, VoIP, Bluetooth, and USB. The voting period for this standard will close on July 15 and the results could be published as soon as September 2008.

To learn more about the TIA-1083 standard, contact Ronda Coulter: rcoulter@tiaonline.org.  For more information on TIA's role on Accessiblity, contact Rebecca Schwartz: rschwartz@tiaonline.org. For licensing information on the use of the new logo contact Andrew Kurtzman:  akurtzman@tiaonline.org.

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NXTcomm, the one event capturing the entire ecosystem of network-enabled voice, video and data, drew thousands of industry professionals to its 2008 show at the Las Vegas Convention Center last week. Learn more.

AT&T’s Randall Stephenson, Telstra’s Sol Trujillo, Verizon’s Denny Strigl, SprintNextel’s Dan Hesse, Infinera’s Jagdeep Singh and Survivor Producer Mark Burnett provided commentary on the future of communications and entertainment as part of NXTcomm08 keynotes. Stephenson and AT&T representatives also toured the NXTcomm show floor and met with numerous exhibitors.  NXTcomm’s service provider and enterprise summits, organized by Telephony and Yankee Group, respectively, were well-received, as were the sessions organized by NXTcomm and our conference partners ATIS, Broadband Wireless World, FierceMarkets and IEC. NXTcomm’s Green Village, IPTV/Content Studio, OSS/BSS Corridor and Broadband Wireless World product pavilions on the show floor provided attendees with cutting-edge technological innovations for the future. To learn more about NXTcomm08 highlights, go to www.NXTcommShow.com.

NXTcomm08’s exact attendance will be announced in the coming weeks after tallying is completed by its independent show auditor, Exhibit Surveys. NXTcomm09 comes to Chicago’s McCormick Place June 8-11.

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TIA is investing in a number of green initiatives for the electronics industry worldwide. They include EIATRACK, TIA’s global benchmark for environmental intelligence and product-oriented regulatory tracking and analysis, and TIA’s E-cycling Central Web site, with a new state-by-state database of more than 2,000 electronics recycling locations in the United States. TIA is also rallying communications companies around issues related to the greening of technology.

TIA announced its green initiatives at NXTcomm 08 in Las Vegas at a news conference with its Chairman of the Board, Tellabs President and CEO Rob Pullen, and TIA President Grant Seiffert.

“TIA’s investment in green initiatives provides vision and adds value for our members as the ICT industry continues to respond to worldwide environmental and regulatory issues affecting business,” said Seiffert.

The legal expertise provided by EIATRACK is worth millions. The cost of compliance with European regulations alone is estimated to be nearly a trillion dollars. The cost of noncompliance could cost millions – the fines that the EU gives to noncompliant companies can be upwards of $50 million.

EIATRACK features include:

• More than 110 international jurisdictions covered.
• Analysis from world renowned analysts and legal experts.
• Content value of more than $1 million.

E-cycling Central connects both businesses and consumers with programs that accept electronics at the end of their product life cycle, through a free, searchable database sorted by state, ZIP code or national program.

Full information on topics monitored by EIATRACK is available to EIATRACK subscribers. To learn about subscribing, go to www.eiatrack.com.

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Reserve your space now in TIA’s USA Pavilions at ITU TELECOM ASIA 2008 and ITU TELECOM WORLD 2009. These events promise to be the key meeting places for the global telecom industry. They will provide a vital platform where participants can exhibit, meet, network and do business with the world’s top ICT players.  

Exhibit space in the USA Pavilion will be allotted by TIA on a first-come, first-served basis. Be sure to book without delay. Contact Paul Semple at +1.714.731.2113, or via email at paul@semplemedia.com to reserve your space in the official USA Pavilion today for both ITU TELECOM ASIA 2008 and ITU TELECOM WORLD 2009. Visit the News & Events section of our Web site for more information or to fill out a space contract. 

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