TIA Member Spotlight:

TIA welcomes one of its newest members, BitBand!

BitBand has been active in the IPTV arena since early on, with an on-demand video delivery platform specifically developed for IP networks. The company’s solutions and technology have evolved in line with real industry and customer demands, while focusing on consumers and content as the most important assets of telcos and service providers deploying IPTV.

Ervin Leibovici, BitBand's CEO has been instrumental in building BitBand's reputation as a world leader in providing On-Demand content delivery solutions for IPTV. He has capitalized on his 20 years of experience to create a strong team of business and technical executives that have completed successful installations worldwide. Under his leadership, BitBand has partnered with the key players in the IP-TV industry and secured investments from high-profile financial and corporate investors. Before joining BitBand, Leibovici spent five years with SGI, where he was the region manager of SGI EMEA and owned full P&L responsibility for SGI business in most of the countries in the Europe, Middle East and Africa (EMEA) Region. Before that, Leibovici held managing director positions for the Israeli subsidiaries of SGI and Cray Research, the supercomputer company. Leibovici has a B.Sc degree in Computer Science for the Technion-Israel Institute of Technology and an MBA from the Rekanati Business School at the University of Tel-Aviv.

Mr. Leibovici spoke with TIA Network staff about BitBand.

Please tell our audience about BitBand’s advanced video delivery solutions over IP broadband networks.

Addressing the challenges posed by customers’ demand for a personalized and easily accessible content on the move, BitBand’s offerings include:

• Full range of IPTV On-Demand applications, including Catch-Up TV and other TV On-Demand applications, offering viewers freedom of broadcast schedule
  
  
• Unique range of Quality of Experience-focused solutions, for both Live and On Demand
  
  
• Time to market, based on our vast successful experience with real-life deployments and a flexible architecture that enables quick deployment of new services and new content platforms
  
  
• Robust line of telco-grade solutions and products, and a strong Roadmap   

BitBand provides video content distribution and delivery solutions over IP broadband networks. Automated content life cycle management and Quality of Experience represent two main areas of focus for the company. The company's solutions are targeted at large-scale deployments of TV-centric residential subscribers and are optimized for hybrid and distributed network architectures. BitBand’s solutions include the following key components:

• BitBand Maestro suite for content distribution and video network management, providing Service-Network Independence (SNITM) offering seamless integration for all applications, expedited ROI via reduced integration efforts and extended business models.
  
  
• BitBand Auto-CDN is a dynamic, real time content placement according to actual usage, maximizing streaming throughput, optimizing storage capacity and minimizing network load.
  
  
• BitBand Vision servers, for streaming and storage of content, utilizing X:Stream, a cutting edge RAM & Disk streaming technology provide Extreme performance with near-zero overhead indexing. Vision appliance servers offer maximal scalability and are placed in the network clusters.
  
  
• BitBand SDK is an optional, service-enhancing software kit for the Set Top Box, enabling new applications and advanced features, archiving superior Quality of Service and Quality of Experience.
  
  
• BitBand Solution for enhancing the Quality of Experience for Live TV service.

The solutions are developed in such a manner that enables fast deployment time, and a virtual separation of the infrastructure and business entities of the service. This allows for a smooth introduction of new entertainment packages and services without the need to physically change network components. Scaling up the IPTV service leverages existing network resources by simply adding servers/server clusters, streaming capacity, online storage and content distribution policies. 

What is the global potential, in terms of subscriber numbers, for IPTV within the next two to five years?

As the demand for a personalized TV experience increases and with more and more technological enablers for IPTV, modest predictions project more than 40 million IPTV subscribers worldwide by 2010, and more than 150 million IPTV subscribers by 2014. Market dynamics that combine to ensure this impressive growth include huge increases in bandwidth availability, fiber and DSL, maturity of technology platforms, and content abundance. In addition, new delivery platforms enabling IPTV over cable, mobile and Internet, are expected to have an additional growth effect on IPTV at large.

Please tell us the value you gain from your TIA membership.

TIA provides us with the ability to network with companies with similar interests and also to meet with members who are in need of our technology. As new members of TIA we expect to expand our presence and “know how” in the North-American telecommunications market.    

Click here to learn more about the BitBand Maestro.

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