TIA acts as the Administrator for Electronic Serial Numbers (ESNs) used as unique identifiers in cellular mobile sets (CDMA, TDMA/AMPS). ESNs have been assigned since the early 1980s and will be exhausted in Spring 2008.

You may be interested to know more about the impending exhaust of ESNs and numbering systems using Mobile Equipment IDentifiers (MEIDs) that are being employed for the next generation of cellular numbering using ANSI-41 networks.

The effects of exhaust are discussed in a TIA White Paper on the subject. In addition, the CDMA Development Group (CDG) has offered to assist operators and vendors with any technical issues that may be encountered during a migration toward the MEID numbering system. The CDG can be contacted with specific questions at meid@cdg.org, and has also produced an informative Web site, www.cdg.org/MEID, which will assist you with presentations, white papers and other pertinent technical information.

The Executive Summary of the CDG Executive Briefing, Migration to MEID and EUIMID (Extended Unique Material Identifier) advises that, "... All CDMA carriers are strongly encouraged to ensure their networks are upgraded and capable of handling MEID-based devices, and to activate only MEID devices, as soon as possible and before June 2008 in any case...."

For more information, go to any of the following CDG and TIA Web pages below, or contact the CDG's MEID & EUIMID Task Force at MEID@cdg.org.

Additional information on ESN Exhaust and Migration to MEIDs can be found at:
www.cdg.org/MEID
www.tiaonline.org/standards/resources/esn
www.tiaonline.org/standards/resources/meid

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Survivor, The Apprentice and Are You Smarter than a 5th Grader? Producer Mark Burnett recently shared his experiences and thoughts on digital content delivery during an exclusive executive event in Hollywood. The event was hosted by NXTcomm and InfoComm and sponsored by iHollywood Forum.

Burnett’s commentson the symbiotic role between entertainment and communications began an industry dialogue which will continue on June 19, 2008, during NXTcomm08 in Las Vegas. NXTcomm, the one event delivering the ecosystem of network-enabled voice, video and data, comes to the Las Vegas Convention Center June 16-19 and will co-locate with InfoComm 08, the leading audiovisual business-to-business marketplace. For more information, go to www.NXTcommShow.com, and for a podcast on Burnett's comments, go to Quicktime or Windows Media Player .

“I absolutely will be considering new delivery channels as I develop new shows,” commented Burnett, the creator of Rockstar, a program that was streamed over MSN. “A fantastic opportunity lies in mobile – today it is unheard of for anyone to leave their home without a mobile, which presents the ideal distribution channel for viewing the content people want, when they want it. But it is not enough for producers to deliver only content over these new channels; they also must re-think and refocus their production to accommodate new distribution channels. I applaud NXTcomm for creating a forum for the entertainment and communications communities to convene and share.”

Burnett will continue this industry dialogue at his keynote address during NXTcomm08’s Thursday morning keynote session on June 19. Burnett’s keynote address, embracing innovation, uncovering emerging technologies and focusing on the consumer experience is just part of NXTcomm’s programming focusing on the convergence of entertainment and communications. NXTcomm will also host iHollywood Forum’s “Communications Goes Green @ NXTcomm08,” the first serious business summit to explore how telecommunications manufacturers, developers, applications, services and technologies can create a sustainable future, develop environmentally friendly practices, adopt green policies and deploy energy saving technologies while still keeping their competitive edge. 

NXTcomm08 is expected to draw thousands of communications professionals from more than 100 countries and U.S. territories. NXTcomm08 will feature more than 500 exhibitors occupying 200,000 net square feet of exhibit space as well as 100 keynote addresses, sessions and conference events and coverage by more than 450 press and analysts.

Information on NXTcomm08 keynotes can be found at http://www.nxtcommshow.com/keynotes.html.

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TIA is collaborating with Fortune magazine’s Custom Publishing division to present a special advertising feature in the June 23, 2008, issue of Fortune magazine. The theme for this section will be “Unified Communications.” With TIA’s editorial guidance on this, our association’s mission and work on policy, standards, market research, certification, environment and our marketplace events, including NXTcomm, will be featured. This is also an opportunity to highlight your company and present your products to an audience of more than 4.1 million Fortune readers, who include C-level executives in America’s largest companies. 

Reserve your space now in this special issue by contacting Thomas Duffy, a Fortune/Money independent sales representative, at +1.912.634.1264 or by e-mail at thomasduffy@bellsouth.net. For further information on this special issue, review the prospectus, which will provide you all the information you need to get started.

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ITU TELECOM ASIA 2008 and ITU TELECOM WORLD 2009 will bring together the world’s leading and most influential players in the information and communications industry (ICT), as well as key policy- and decision-makers from leegislative and regulatory bodies. The ITU is working in partnership with TIA to ensure that U.S. companies gain maximum value from participating in our USA Pavilions!

Reserve your space now in TIA’s USA Pavilions at ITU TELECOM ASIA 2008 and ITU TELECOM WORLD 2009. These events promise to be the key meeting place for the global telecom industry. They provide a vital platform where participants can exhibit, meet, network and do business with the world’s top ICT players.  

Key benefits of showcasing your company at TIA's USA Pavilions

• Connect with high-quality visitors and traffic at the event.
• Present your key products and services in a theater-style presentation area.
• Showcase your company before an audience of the region’s and industry's key buyers.
• Free editorial entry in the Event Catalog, the event’s most widely-read publication.
• Invite your key clients to join you; free exhibition passes will be available for exhibitors’ guests.
• Use the Exhibitor Lounge and USA Restaurant to entertain customers.
• Gain access to VIP delegations attending the show.
• Utilize private meeting rooms to conduct business.
• And more…

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